Beginning today, a new street pole banner campaign for UC Hastings is being installed along the streets surrounding the school. Not only will these banners help define the College’s physical boundaries, they quickly express a succinct message and project a visually compelling design.
I am proud to see on display a great diversity of the UC Hastings community. Featured individuals include alumni San Francisco Public Defender Jeff Adachi ’85, Judge Katherine Feinstein ’84, Kamala Harris ’89, Mayor Willie Brown ’58, Playwright Philip Kan Gotanda ’78, and Lucia Martel-Dow LLM ‘12; Professors Joan C. Williams, Rory Little, and Osagie Obasogie; and Edward Mata ’14.
I am also proud to see represented diverse perspectives on the value of the law—and legal education, by implication. Messages paired with each of the individuals begin with “Law is…” and then a single word to emphasize how the law can mean many things to many people:
View the full set of banners online. One round is going up today, and more will be installed along McAllister to replace banners from other organizations coming down this summer.
This campaign began as an initiative of Strategic Plan Implementation Goal #5 (Communicate Identity and Value). The banners are specifically designed will be placed to enhance the college’s curbside appeal and reinforce our identity and brand—within the Tenderloin and for all who visit the campus. In addition, the pre-existing banners, after several years of committed service, would soon have been removed by the city.
I thank the SPI #5 team for their efforts, and especially commend co-chairs Communications Director Alex A.G. Shapiro and Senior Associate Director of Admissions Bryan Zerbe for bring the project to fruition.
The banners were designed by a local vendor, Studio L’Image. Most of the photographs used were taken by Jim Block.
A further element of this campaign will roll out later this summer, encouraging people to share (in various ways) their own ideas of what the law stands for to them.
New banner campaigns will be posted annually going forward. If you are interested in participating in the process, or have feedback about the current campaign, please email Communications & Public Affairs Director Alex A.G. Shapiro at firstname.lastname@example.org.