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Wednesday, July 31, 2013

Professor Ben Depoorter on BART's Aggressive Trademark Tactics

"As a manager, I'd be applauding someone willing to make and buy a shirt with a BART ticket on it," says Ben Depoorter, a professor at UC Hastings (and a daily BART commuter from Daly City to Civic Center).

"I'm surprised there's a market for this, with everything that's been going on recently. ... [But] BART has bought into the very aggressive culture of trademark law." This, Depoorter notes, "is within BART's prerogative."

Read more of SF Weekly's take on the flap between BART and an errant T-shirter maker here.

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