Thursday, August 01, 2013

          Dan Turner '10: Lessons Learned From Recent Music App ‘Fails’

          Daniel Turner '10 offers an analysis of key lessons that music industry professionals and music app developers should glean from these costly blunders. The bottom line: privacy matters.

          There’s a lot to consider when developing and marketing a music app. Music apps especially require thorough and strategic planning given the overcrowded and heavily scrutinized space in which they operate. The escapades of Samsung and Jay Z’s MCHG app and Twitter’s #music certainly do not teach us everything there is to know about creating a successful app or marketing campaign. They do, however, provide poignant examples of why thoughtful consideration of privacy, ROI, differentiation, and communication are crucial to avoiding a conspicuous fail.

          Read the full story from Hypebot here.

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          Sherlock Holmes Syndrome -- Clara Foltz lounge is the new (temporary) KQED TV studio -- Professor Joan C. Williams on a talk radio tour -- Why Do We Work for Justice? -- Politico says Trump Hearings Launch Kamala Harris -- #SummerOfLaw -- Was alum a potential running mate for President John F. Kennedy? -- and much more
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