The Brand Identity and Message Guide will ensure consistent use and communication of UC Hastings messages, graphics and other identifying elements for both internal and external applications. It provides official editorial, design and general communication guidelines to help achieve a consistent language, and look and feel for UC Hastings.
The guide is not meant to limit individual project and campaign creative, but rather create clarity and visual consistency among initiatives and outreach conducted by our staff. Following this guide will ensure public recognition of UC Hastings, our programs and initiatives throughout the academic community, the Bay Area and beyond. UC Hastings staff, partners and consultants will use these guidelines to ensure that basic brand elements and messages are incorporated when they design and produce marketing and outreach materials and speak on behalf of the school. Everyone associated with UC Hastings, our programs and initiatives is responsible for ensuring the materials produced under their supervision adhere to these standards.
Please consult with the Office of Communications & Public Affairs for a copy of the most up-to-date guide, or on the development of any UC Hastings branded marketing and communications materials that may deviate from these design standards.
Alex A.G. Shapiro
Director of Communications & Public Affairs