It is important for us in an increasingly competitive environment to create a strong brand, which includes a visual identity. This memorandum will serve as a refresher to some and discusses an update to our visual identity, including the reintroduction of the UC Hastings Seal as an insignia option for approved purposes.
Our official name, which is used in legal documents and for other formal purposes, is "University of California Hastings College of the Law." The preferred short form is "UC Hastings." "UC Hastings Law" also is acceptable. There are no periods or dashes, and the "UC" reference should be included.
There are two insignia that are used by UC Hastings.
The first insignia is the official seal of the institution. This seal may be used only with explicit authorization. It should not be used in any form whatsoever without approval. The seal appears below for your reference. It includes our official motto, Fiat Justitia:
The Board of Directors has recently authorized the Chancellor & Dean to approve use of the seal. For example, Dean Wu has approved business cards and letterhead – both of which can be ordered online through the Business Center. In this capacity, Dean Wu has been approving categories, not individual instances (i.e. Business Cards as a category, not individual business cards). Note again here that the logo has not been abolished, and it is expected that people and departments will use expend their current stock of stationery prior to ordering the new.
For review of new uses that have not been explicitly approved, please email Dean Wu directly. Once approved, hi-res versions of the seal may be downloaded from the Business Center site: http://www.campuslifeservices.ucsf.edu/hastings/identity.php
The second insignia is the “bridge” logo developed through a competitive process a few years ago. The logo may be used for any and all official communications, and it should be used in every appropriate context. Student groups wishing to use the logo are asked to agree to a standard license.
The logo is also available for download through the Business Center site: http://www.campuslifeservices.ucsf.edu/hastings/identity.php
The UC system also has various insignia. Their seals and logos are independent from ours; we do not use theirs, and they do not use ours.
The Office of Communications & Public Affairs is available to work with you in developing materials. We are responsible for ensuring that official communications promote the brand. The Identity Manual, which sets forth the guidelines for the brand, is available at http://www.uchastings.edu/news/media-relations/identity-standards/index.php. You will see various colors and fonts available for your use.